Plan BIG is a growth strategy developed for the region of Labrador West, incorporating contemporary urban planning principles, winter city design considerations and adaptive planning policies. The project was initiated in 2013 by a Regional Task Force consisting of members from municipal, provincial and federal governments, as well as representatives from the mining sector. The scope of the project required the collaboration of many different disciplines, including engineering, planning, geotechnical & environmental sciences, architecture, and landscape architecture to navigate the complex territory of Labrador West.
Despite being called the ‘big land’, growth in Labrador West is restricted by a number of overlapping constraints, including; watersheds, mining buffers, mineral claims, and geographic challenges. Community consultation underpinned a large portion of the work, with engagement sessions occurring at each phase of the project. A fun and inventive approach to public consultation meant useful collaboration with the community. From a guerilla marketing scheme of spray-painted snowbanks, to mental-mapping exercises with school children, alongside interactive and engaging open houses, input from the community was collected and utilized in a variety of ways to supplement the project. The final project outputs included regional water and waste-water modelling, land use plans and development typologies, as well as a detailed implementation strategy to guide the region and streamline municipal efforts to enable change.